Top 10 Online Estate Agents UK

Top 10 best online Estate Agents

Here we review and compare online estate agents in the UK and give you our top 10! We compare the services they offer, the fees they charge and take a look at their customer reviews/satisfaction.

We are big supporters of ALL these online estate agents and believe that the traditional high-street estate agent is in big trouble. New homeowners are wisely choosing to save money and use cheaper online agents. You could SAVE THOUSANDS by paying an Online Estate Agent a fixed fee, rather than the traditional approach of charging a commission and percentage of your sale price (percentage fees can result in fees in excess of £5000).

First of all, let’s have a quick look at our Top 10 Online Estate Agent and their advertised prices:

  1. – £999
  2. – FREE
  3. – £ 999 (£1,499 in London and surrounding areas)
  5. – £995 (0.75% for ‘no sale no fee’)
  6. The Smart Estate Agency – £75
  7. Esale – £595
  8. Griffin Residential – £195
  9. – £99
  10. eMoov – £249 + (0.5%)
Please Note: The prices and services displayed on this page may be inaccurate. Online Estate Agents change their prices and services regularly.
Important Note: Over 85% of prospective buyers use online portals (Rightmove, Zoopla, and PrimeLocation) to look for new properties. All the Estate Agents on this list use these online portals.

As you can see, and The Smart Estate Agency are offering the cheapest prices online, but these online agents don’t offer the same services of the bigger agents like Purplebricks and Yopa. The cheaper agents offer more of a DIY service that requires more work on your part. And Strike… well Strike is on a new level!

Here’s our TOP 10 in some more detail:

1. YOPA – £999

Not the cheapest, but YOPA have proven themselves to be one of the best! They make the process easy and people who sold with YOPA achieved over 98% of the asking price.

As with all our recommended online agents, Yopa charges far less than high street estate agents and can sell properties nationwide. You’ll get the same basic service of a property valuation, home visit, professional photography and floor plan.

  • Free home visit for valuation, photos and floorplan
  • Your own property expert throughout
  • Update your listing any time, any where
  • Instant viewings, feedback and offers
  • Management of sale through to completion

We recommend getting an expert free property valuation with YOPA:

Book a free valuationClick Here

2. Strike – FREE

Online estate agent of the year 2018 (formerly known as HouseSimple). Strike were one of the most popular online estate agents in the UK and have helped over 19,000 people move house. They’ve won many awards and are known to be prompt and efficient, providing sellers with a quick and stress-free turnaround.

And now they’re FREE?? Yes, originally Strikes service was only available to the North of England (Newcastle, Leeds, Liverpool, Manchester and Sheffield) but now they are offering free estate agency nationwide!

They list your property on the big three property websites Rightmove, Zoopla and PrimeLocation. But they also list properties on a large number of other less know and less used websites like Globrix, Gumtree, HotProperty and a few others. They also advertise their properties in Newspapers and other Media advertising. Rightmove, Zoopla and PrimeLocation cover over 95% of the market, so these other websites and media listings are not relevant (in my opinion).


Strike Negatives: Strike have a good track record in The North of England, but they are new to other areas of the UK. Hopefully their standards don’t drop as they expand their business.

3. – £999 (£1,499 in London and surrounding areas)

You might have heard of Purple Bricks as they seem to spend the most money on advertising. Purple Bricks offer a ‘hybrid model’ of online estate agency. You’ll receive a personal valuation from your own Local Property Expert that visits your property, they’ll be with you throughout the whole sales process giving an old fashioned personalised service… that’s the idea anyway.

Purple Bricks is still the market leader in 2021 using the hybrid online estate agents method (with around 50% of the market share). They save sellers a lot of money and we have rated them higher in the past, but as the competition has improved Purplebricks have moved down our list. We still think that they offer a brilliant service and we highly recommend them, but their prices are starting to creep up and you can save more money with the agents above.

Purple Bricks

Purple Bricks Negatives: They’ll recommend that you use their trusted conveyancing service. Some sellers have had issues with the terms of the Pay Later option. “If you decide not to take advantage of the conveyancing services at any time, having chosen to defer the cost of our fees, you will be required to pay an additional fee of £360 plus VAT when your property sells.”


If you need a QUICK SALE we recommend They can complete in as little as 7 days! (Estate agent averages are 90+ days). are one of the longest established quick homebuyers in the UK having been active in the UK property market for over 16 years. Perfect for:

  • Inherited / Probate Property Sellers
  • Selling a Problem Property
  • Selling to Stop Repossession
  • Selling Tenanted Property
  • Broken House Sale Chain
  • Selling Property after Divorce or Separation

Cash Sale in 7 Days
If you’re circumstances require a quick sale you can get a cash offer within 24 hours. This is for emergency quick sales and they’ll give you up to 75% of your property value.

Quick Sale, offers in 28 Days
If you’ve got a bit more time you can get more money and offers within 28 days. Quick and easy sale, they sell for 100% of your property value.

Propertysolvers Negatives: They are trusted for quick sales and have buyers waiting. Perfect for people that need a quick sale BUT you can get more money with Yopa or other agents.

5. – £ 995

We like, they offer a great product and are the #1 rated online estate agent on Trust Pilot (if you trust TrustPilot estate agent reviews).

They were the first online estate agents using Virtual Walkthrough. Now in the era of Covid this is an ideal alternative that allows buyer to go through remote viewings and have virtual open days. What was first a gimmick is now a valuable bonus.

Pay As You Go package: £150 a month
Essential Package: £995
No Sale No Fee package: 0.75% only charged when the property sells

With that price you get:

  • Professional photography
  • Professional floorplans
  • Dedicated account manager
  • Weekly reporting
  • Buyer management
  • Sales progression
  • A ‘For Sale’ sign Negatives: They are a bit expensive compared to the other services available and might push you to use their selected conveyancing service.

6. The Smart Estate Agency – £75

The Smart Estate Agency width=
There’s a new kid on the block, The Smart Estate Agency. They operate on a very basic DIY model. You give them £75, they list you property on three leading property portals Rightmove, Zoopla and Prime Location.

With The Smart Estate Agency, you will have to value your own property (easily done these days, check out our recommended property valuation tools), write up your own advert, take your own pictures and arrange you own appointments with potential buyers.

It’s a very hands off service, but they will help negotiate the right price for your home and see it through to completion, assisting with mortgage and conveyancing advice too if required (they don’t relentlessly try and hard-sell conveyancing services like other services do).

The package is a one off payment of £75, and there are no hidden commission fees or extras.

The Smart Estate Agency

The Smart Estate Agency Negatives: Only use them if you simply want your property listed on the biggest UK property portals (this is worth the £75 alone) AND you’re happy to deal with homebuyers (many time wasters).

7. eSale – £595

The online estate agent that offers a money back guarantee. eSale boast a full money back guarantee, “if you are not satisfied, for any reason” within 30 days they will “give you a full refund. No questions, No fuss”. This adds to their local and friendly approach. They are a small company that rely on customer recommendation and word of mouths a good sign of a quality agent.

They offer all the same services other online agents like eMoov offer AND include Home Visits. They send around an ‘assessor’ to take photos, draw a floor plan, take room measurements and write a property description. They will also carry out an EPC if one has been ordered.

eSale have won a load of awards including the Corporate Live Wires “Most Outstanding Online Estate Agency Services” award in 2016 and they have been the second best-rated estate agent on Trust Pilot in 2016 & 2017 ( being number 1).

Standard Package: – £595 upfront option with unique money back guarantee
NO SALE, NO FEE option: – £1195 on completion


Esale Negatives: They offer limited 24/7 online support. Because they have a more traditional and personal approach, you can contact them during their open office hours: 9am – 8pm Monday to Friday, 9am – 5pm Saturday and 11am – 4pm Sunday. This will likely change as the business grows.

8. Griffin Residential – £195

Another underdog, the low priced Griffin Residential. They’re not the small operation they used to be and they’re a hell of a lot cheaper than the big boys. You’ll only pay for what you need and can choose a Pay On Completion package:

Gold package – £195
Platinum package – £295
Gold+ package – £395 pay on completion
Platinum+ package – £495 pay on completion

Griffin Residential are not the biggest online estate agent, but they’ve been around for a while now and their service has been tried and tested. They do offer all the services you’d expect from an online agent (with 12 month property listing on Rightmove, Zoopla, & Prime Location being the most important one). You also easily tailor your package with convenient optional add-ons like including a Energy performance certificate (EPC).

Griffin Residential

Griffin Residential Negatives: They offer a Discount Conveyancing package. This sounds great, but you may find yourself paying over a lot more than you have to on legal fees than if you compared and chose you own Conveyancing Solicitor. If you choose their pay on completion package, you will have to use their chosen conveyancer.

9. – £99

Selling on a budget? If you think your property won’t have any issues selling and have had it valued independently, then is for you. Ten years ago, who would have imagined that you could sell your house for less than a £100 without leaving your home? Now you can with

No loner an underdog, Doorsteps now have around 6% market share of the online estate agency market and are one of the UK’s fastest growing online estate agents firms.

They offer a high level of communication online through the web chat service, 24-hour hotline and they even have ‘local’ agents (depending on where you live) that will keep in touch through phone, email and text.


Doorsteps Negatives: The only drawback is that the system is largely self-managed. Leaving all the work to the seller, but if you think that your property will sell easily without floor-plans and extra services offered by other online agents, then you could save money with

10. eMoov – £249 + (0.5%)

Back in 2018 online estate agent Emoov went into administration, leaving thousands of customers in limbo –—here-s-what/.

But now eMoov are back with a new logo, new branding and new pricing structure. eMoov have gone to the dark side and are taking a % of the sale like traditional high street agents of old. It’s only 0.5%, but 0.5% of £250,000 is still £1250. So, depending on your property sale price, eMoov is the most expensive online agent. Although they do offer a hybrid model similar to Purple Bricks that includes a dedicated agent, professional photos, floorplan AND a For Sale board!


eMoov Negatives: Decent service, but they want 0.5% of the sale… need I say more?

One to forget: were one of the most expensive online agents, but due to stiff competition they did try lowered their prices but they still could not compete online at one point charging £1,695 on completion + £200 extra you’ll have to pay if you choose not to use their conveyancing.

So Hatched closed down. Why? A statement from the company says: “Connells Group’s belief that the ‘online-only’/hybrid business model is fundamentally flawed and affirms the Group’s absolute commitment to its high street estate agency operation.” …but we have to disagree the ‘online-only’/hybrid business model is NOT flawed! Charging £1,895 is flawed!

Settled – No longer an estate agents

Settled used to be an online estate agency on this list, but they closed up shop and have relaunched as a conveyancing service for home-buyers, they call it Tap-to-Buy. They promise to be a digital solution to the usual delays and complexity of the traditional buying process.

We love this idea! We love anything that reduces the complexity of buying a property! This is the future of conveyancing, soon everything will be done from your mobile phone. But is Settled worth the £1500 fee? At the moment Settled just acts as a middleman for the Jackson Lees legal firm. We will discuss the future of Conveyancing and Estate Agency in a future article. If you’re curious to learn more: (but we don’t endorse this service yet, time will tell).

Local Online Agents

There are also many more localised online agents to choose from that might be better suited for your needs. For example, if you’re selling a unique property like farm land, listed building or a very large commercial property, you’ll require an in depth valuation and specialist sales approach. In these circumstances a standard online agent is NOT recommended.

So there’s our list of the UK’s Top 10 Online Estate Agents! Have I missed something? You know a good Online Estate Agents missing from this list? Let me know in the comment section below!

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