Here we review and compare online estate agents in the UK and give you our top 10! We compare the services they offer, the fees they charge and take a look at their customer reviews/satisfaction.
We are big supporters of ALL these online estate agents and believe that the traditional high-street estate agent is in big trouble. New homeowners are wisely choosing to save money and use cheaper online agents. You could SAVE THOUSANDS by paying an Online Estate Agent a fixed fee, rather than the traditional approach of charging a commission and percentage of your sale price (percentage fees can result in fees in excess of £5000).
First of all, let’s have a quick look at our Top 10 Online Estate Agent and their advertised prices:
- Yopa.co.uk – £999
- Strike.co.uk – FREE (Exclusive to North England)
- Purplebricks.co.uk – £ 999 (£1,499 in London and surrounding areas)
- Propertysolvers.co.uk – FOR QUICK 7 DAY SALE
- Sellmyhome.co.uk – £995 (0.75% for ‘no sale no fee’)
- The Smart Estate Agency – £75
- Esale – £595
- Griffin Residential – £195
- Doorsteps.co.uk – £99
- eMoov – £249 + (0.5%)
As you can see, Doorsteps.co.uk and The Smart Estate Agency are offering the cheapest prices online, but these online agents don’t offer the same services of the bigger agents like Purplebricks and Yopa. The cheaper agents offer more of a DIY service that requires more work on your part. And Strike… well Strike is on a new level!
Here’s our TOP 10 in some more detail:
1. YOPA – £999
Not the cheapest, but YOPA have proven themselves to be one of the best! They make the process easy and people who sold with YOPA achieved over 98% of the asking price.
As with all our recommended online agents, Yopa charges far less than high street estate agents and can sell properties nationwide. You’ll get the same basic service of a property valuation, home visit, professional photography and floor plan.
- NO SALE, NO FEE
- Free home visit for valuation, photos and floorplan
- Your own property expert throughout
- Update your listing any time, any where
- Instant viewings, feedback and offers
- Management of sale through to completion
We recommend getting an expert free property valuation with YOPA:
2. Strike – FREE
Only available in North England (in and around Newcastle, Leeds, Liverpool, Manchester, Sheffield)
Online estate agent of the year 2018 (formerly known as HouseSimple). Strike were one of the most popular online estate agents in the UK and have helped over 19,000 people move house. They’ve won many awards and are known to be prompt and efficient, providing sellers with a quick and stress-free turnaround.
And now they’re FREE?? Yes, it seems they have made a strategic decision to solely focus on a specific region of the UK including Newcastle, Leeds, Liverpool, Manchester and Sheffield. For the time being they will not be operating in the rest of the nation. If they continue to be successful, they could be offering this free service nationwide… let’s hope it works out!
They list your property on the big three property websites Rightmove, Zoopla and PrimeLocation. But they also list properties on a large number of other less know and less used websites like Globrix, Gumtree, HotProperty and a few others. They also advertise their properties in Newspapers and other Media advertising. Rightmove, Zoopla and PrimeLocation cover over 95% of the market, so these other websites and media listings are not relevant (in my opinion).
Strike – https://www.strike.co.uk/
3. Purplebricks.co.uk – £999 (£1,499 in London and surrounding areas)
You might have heard of Purple Bricks as they seem to spend the most money on advertising. Purple Bricks offer a ‘hybrid model’ of online estate agency. You’ll receive a personal valuation from your own Local Property Expert that visits your property, they’ll be with you throughout the whole sales process giving an old fashioned personalised service… that’s the idea anyway.
Purple Bricks is still the market leader in 2021 using the hybrid online estate agents method (with around 50% of the market share). They save sellers a lot of money and we have rated them higher in the past, but as the competition has improved Purplebricks have moved down our list. We still think that they offer a brilliant service and we highly recommend them, but their prices are starting to creep up and you can save more money with the agents above.
Purple Bricks – https://www.purplebricks.co.uk
4. Propertysolvers.co.uk – QUICK SALE
If you need a QUICK SALE we recommend Propertysolvers.co.uk. They can complete in as little as 7 days! (Estate agent averages are 90+ days).
Propertysolvers.co.uk are one of the longest established quick homebuyers in the UK having been active in the UK property market for over 16 years. Perfect for:
- Inherited / Probate Property Sellers
- Selling a Problem Property
- Selling to Stop Repossession
- Selling Tenanted Property
- Broken House Sale Chain
- Selling Property after Divorce or Separation
Cash Sale in 7 Days
If you’re circumstances require a quick sale you can get a cash offer within 24 hours. This is for emergency quick sales and they’ll give you up to 75% of your property value.
Quick Sale, offers in 28 Days
If you’ve got a bit more time you can get more money and offers within 28 days. Quick and easy sale, they sell for 100% of your property value.
Propertysolvers.co.uk – https://www.propertysolvers.co.uk/
5. Sellmyhome.co.uk – £ 995
We like Sellmyhome.co.uk, they offer a great product and are the #1 rated online estate agent on Trust Pilot (if you trust TrustPilot estate agent reviews).
They were the first online estate agents using Virtual Walkthrough. Now in the era of Covid this is an ideal alternative that allows buyer to go through remote viewings and have virtual open days. What was first a gimmick is now a valuable bonus.
Pay As You Go package: £150 a month
Essential Package: £995
No Sale No Fee package: 0.75% only charged when the property sells
With that price you get:
- Professional photography
- Professional floorplans
- Dedicated account manager
- Weekly reporting
- Buyer management
- Sales progression
- A ‘For Sale’ sign
Sellmyhome.co.uk – https://www.sellmyhome.co.uk
6. The Smart Estate Agency – £75
There’s a new kid on the block, The Smart Estate Agency. They operate on a very basic DIY model. You give them £75, they list you property on three leading property portals Rightmove, Zoopla and Prime Location.
With The Smart Estate Agency, you will have to value your own property (easily done these days, check out our recommended property valuation tools), write up your own advert, take your own pictures and arrange you own appointments with potential buyers.
It’s a very hands off service, but they will help negotiate the right price for your home and see it through to completion, assisting with mortgage and conveyancing advice too if required (they don’t relentlessly try and hard-sell conveyancing services like other services do).
The package is a one off payment of £75, and there are no hidden commission fees or extras.
The Smart Estate Agency – https://smartestateagency.co.uk
7. eSale – £595
The online estate agent that offers a money back guarantee. eSale boast a full money back guarantee, “if you are not satisfied, for any reason” within 30 days they will “give you a full refund. No questions, No fuss”. This adds to their local and friendly approach. They are a small company that rely on customer recommendation and word of mouths a good sign of a quality agent.
They offer all the same services other online agents like eMoov offer AND include Home Visits. They send around an ‘assessor’ to take photos, draw a floor plan, take room measurements and write a property description. They will also carry out an EPC if one has been ordered.
eSale have won a load of awards including the Corporate Live Wires “Most Outstanding Online Estate Agency Services” award in 2016 and they have been the second best-rated estate agent on Trust Pilot in 2016 & 2017 (Sellmyhome.co.uk being number 1).
Standard Package: – £595 upfront option with unique money back guarantee
NO SALE, NO FEE option: – £1195 on completion
Esale – http://www.esaleuk.com/
8. Griffin Residential – £195
Another underdog, the low priced Griffin Residential. They’re not the small operation they used to be and they’re a hell of a lot cheaper than the big boys. You’ll only pay for what you need and can choose a Pay On Completion package:
Gold package – £195
Platinum package – £295
Gold+ package – £395 pay on completion
Platinum+ package – £495 pay on completion
Griffin Residential are not the biggest online estate agent, but they’ve been around for a while now and their service has been tried and tested. They do offer all the services you’d expect from an online agent (with 12 month property listing on Rightmove, Zoopla, & Prime Location being the most important one). You also easily tailor your package with convenient optional add-ons like including a Energy performance certificate (EPC).
Griffin Residential – https://www.griffin-residential.co.uk
9. Doorsteps.co.uk – £99
Selling on a budget? If you think your property won’t have any issues selling and have had it valued independently, then Doorsteps.co.uk is for you. Ten years ago, who would have imagined that you could sell your house for less than a £100 without leaving your home? Now you can with Doorsteps.co.uk.
No loner an underdog, Doorsteps now have around 6% market share of the online estate agency market and are one of the UK’s fastest growing online estate agents firms.
They offer a high level of communication online through the web chat service, 24-hour hotline and they even have ‘local’ agents (depending on where you live) that will keep in touch through phone, email and text.
Doorsteps – https://doorsteps.co.uk/
10. eMoov – £249 + (0.5%)
Back in 2018 online estate agent Emoov went into administration, leaving thousands of customers in limbo – https://www.moneysavingexpert.com/news/2018/12/online-estate-agent-emoov-goes-into-administration—here-s-what/.
But now eMoov are back with a new logo, new branding and new pricing structure. eMoov have gone to the dark side and are taking a % of the sale like traditional high street agents of old. It’s only 0.5%, but 0.5% of £250,000 is still £1250. So, depending on your property sale price, eMoov is the most expensive online agent. Although they do offer a hybrid model similar to Purple Bricks that includes a dedicated agent, professional photos, floorplan AND a For Sale board!
eMoov – https://www.emoov.co.uk
One to forget: Hatched.co.uk
Hatched.co.uk were one of the most expensive online agents, but due to stiff competition they did try lowered their prices but they still could not compete online at one point charging £1,695 on completion + £200 extra you’ll have to pay if you choose not to use their conveyancing.
So Hatched closed down. Why? A statement from the company says: “Connells Group’s belief that the ‘online-only’/hybrid business model is fundamentally flawed and affirms the Group’s absolute commitment to its high street estate agency operation.” …but we have to disagree the ‘online-only’/hybrid business model is NOT flawed! Charging £1,895 is flawed!
Settled – No longer an estate agents
Settled used to be an online estate agency on this list, but they closed up shop and have relaunched as a conveyancing service for home-buyers, they call it Tap-to-Buy. They promise to be a digital solution to the usual delays and complexity of the traditional buying process.
We love this idea! We love anything that reduces the complexity of buying a property! This is the future of conveyancing, soon everything will be done from your mobile phone. But is Settled worth the £1500 fee? At the moment Settled just acts as a middleman for the Jackson Lees legal firm. We will discuss the future of Conveyancing and Estate Agency in a future article. If you’re curious to learn more: https://www.settled.co.uk (but we don’t endorse this service yet, time will tell).
Local Online Agents
There are also many more localised online agents to choose from that might be better suited for your needs. For example, if you’re selling a unique property like farm land, listed building or a very large commercial property, you’ll require an in depth valuation and specialist sales approach. In these circumstances a standard online agent is NOT recommended.
So there’s our list of the UK’s Top 10 Online Estate Agents! Have I missed something? You know a good Online Estate Agents missing from this list? Let me know in the comment section below!